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Flash Guidelines

Flash

Flash version must be specified when creative is delivered. Will accept Flash published at 6, 7, 8 at a frame rate of 22 fps or less. CPU usage must be at acceptable levels and should not disrupt user experience. A backup image must be provided to serve to people who do not have the flash player. Proper clickTag code must be implemented in order to track click throughs.

Download Standard Flash clickTag instructions (.zip)

WMODE setting for third party tags

Please be aware that wmode is set to opaque for all flash creative served through CMP ad servers. Wmode must be set to opaque for third party tags. Creative that requires transparent background must be pre-approved to ensure that it doesn't create a layering conflict.

To set WMODE in the tags please set it's own param value as well as in the embed tag. For example:
<PARAM NAME=wmode VALUE=opaque>
<EMBED SRC="myflashad.swf" WMODE=opaque ...
Please consult the Flash help files for further information on wmode.

Please see the rich media guidelines for information about rich media ad units such as floating, expandables, and video.

 

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